When it comes to selling your house there are two critical things you need to consider; pricing and exposure. In order to sell your house you have to price it right. We can help you by providing an extensive report on local market conditions, latest comparables in your area, and assist you with evaluating your needs and time-frame for selling. This will help you come up with a selling price that is right for your market and your time-frame.
You also need to expose your home to the largest number of possible buyers. The more exposure the better. We leverage the power of the internet to maximize the exposure of your house.
Maximum Home Marketing Exposure: We maximize our marketing to get your listing in front of as many potential buyers as possible. While most other agents give you a sign, an MLS listing and maybe a print ad we go well beyond that. We have an extensive reach because we invest heavily in web marketing, social media, email, direct mail, and print. Our online marketing alone places your listing on hundreds of nationally recognized real estate websites. We also create a custom website just for your house, virtual slideshow, videos and much more, all to get your house exposure across a wide spectrum of potential buyers.
Below are some additional key points of our program.
1) Preparation: First impressions are important when it comes to selling a house. We’ll conduct a Preparation Walk-Through that will help you identify and prioritize repairs that might be needed in order to get the highest return on your investment. If applicable we will bring in our Preferred Accredited Staging Professional to evaluate every room in your home so that it looks its best and is ready to be shown.
2) Pricing Analysis: The single most important important factor in selling you home is the price. It has to be set correctly right from the start. Price it too high and buyers will simply pass it by. Price it too low and you could be leaving money on the table. Most showings take place within the first 30 days your home is on the market. It’s crucial that your initial price is in line with the local market expectations.
We use an advanced market analysis software that pulls data from over 3 sources, including comprehensive historical selling data, to prepare a thorough pricing analysis report that will recommend the optimal listing price and listing price range for your home.
3) Negotiations: With well over 20 years of negotiating experience in real estate acquisitions we have the know-how to successfully bring sellers and buyers together. Our negotiating skills can help you get the highest price the buyer is willing to pay. We work to get you the best terms, minimize contingencies, and keep repairs and closing costs low. We are not adversarial in our negotiations but rather strive to reach a mutually beneficial agreement that is a win-win for the both the seller and the buyer.
4) Management and Coordination: While your house is on the market we provide you with a detailed report on the activities (showing, prospects, marketing) that have taken place or are in the works for your house. We keep tabs on your competitors and alert you when similar properties are listed as well as when they go under contract or have been sold. Once your house is under contract we use a sophisticated online transaction system that tracks all of the closing activities allowing us to make sure contractual obligations are being performed in a timely manner.
To request a detailed pricing analysis, or discuss in more detail how we can be of service please call us at 405-375-3909 or use the contact form.
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